Resumen o Introducción
The Marketing environment is segregated into three components, the internal environment (micro-environment), the external environment (macro-environment) and the market environment (Strydom, 2004). To realise the company’s position, all three components need to be assessed and evaluated.
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- George Yiapanas (Autor), 2016, Applying appropriate models, tools and techniques for an effective marketing plan, Múnich, GRIN Verlag, https://www.grin.com/document/506350
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