Homepage >  Catalog >  Business economics - Business Management, Corporate Governance

A brand analysis of mytaxi. What could a repositioning strategy include?


Term Paper, 2019

17 Pages, Grade: 1,4


Excerpt


Table of Contents

Executive Summary

1. Introduction

2. Brand Overview

3. Brand analysis
3.1. Customer analysis
3.2. Self-analysis
3.3. Competitor analysis

4. Repositioning strategy

5. Conclusion

Bibliography

Excerpt out of 17 pages

Details

Title
A brand analysis of mytaxi. What could a repositioning strategy include?
College
Griffith College Dublin
Grade
1,4
Author
Year
2019
Pages
17
Catalog Number
V493235
ISBN (eBook)
9783668995000
ISBN (Book)
9783668995017
Language
English
Keywords
Brand managemant, Mytaxi, Brand, Brand awareness, Brand equity, Ireland, Repositioning
Quote paper
Vanessa Busch (Author), 2019, A brand analysis of mytaxi. What could a repositioning strategy include?, Munich, GRIN Verlag, https://www.grin.com/document/493235

Comments

  • No comments yet.
Look inside the ebook
Title: A brand analysis of mytaxi. What could a repositioning strategy include?


Similar texts


Upload papers

Your term paper / thesis:

- Publication as eBook and book
- High royalties for the sales
- Completely free - with ISBN
- It only takes five minutes
- Every paper finds readers

Publish now - it's free