Excerpt
Content
List of figures.
List of abbreviations.
1. Introduction
1.1 Problem Statement
1.2 Objective and Approach
2. List of elements
2.1 Overview
2.2 Product
2.3 Price
2.4 Design
2.5 Service
2.6 Communication / Experience
3. Matrix of effects
4. Graph of effects
5. Network model and recommendation for action
6. Conclusion and Outlook
Appendix
References
Excerpt out of 29 pages
- Quote paper
- Pascal Limburg (Author), 2017, Increase of the customer satisfaction by the example of stationary food retail trade REWE, Munich, GRIN Verlag, https://www.grin.com/document/490038
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