Homepage > Catalog > Business economics - Offline Marketing and Online Marketing

Is Windowing a Promising Distribution Model for the Music Industry?

Name: Is Windowing a Promising Distribution Model for the Music Industry?
Price: 18.95 EUR
Availability: InStock
Author: Sebastian Strootmann
ISBN: 978-3-668-97622-1

Bachelor Thesis, 2016

39 Pages, Grade: 1,3

Sebastian Strootmann (Author)

Excerpt

Table of Contents

List of Figures

List of Tables

List of Abbreviations

List of Appendices

1 Introduction

2 Conceptual Framework
2.1 Sequential Distribution in the Movie Industry
2.2 Success Factors
2.3 Distribution Models in the Music Industry
2.3.1 Classification of Current Distribution Practices
2.3.2 Ownership, Access and Context Model
2.4 Approach for Windowing as a Distribution Model for the Music Industry

3 Application of Windowing in the Music Industry
3.1 Analysis of Capability for the Music Industry
3.1.1 Chances of Windowing
3.1.2 Risks of Windowing
3.2 Current Practical Appearance of Windowing in the Music Industry

4 Conclusion

References

Appendix

Excerpt out of 39 pages

Details

Title: Is Windowing a Promising Distribution Model for the Music Industry?
College: University of Münster (Marketing & Media Research)
Grade: 1,3
Author: Sebastian Strootmann (Author)
Year: 2016
Pages: 39
Catalog Number: V489125
ISBN (eBook): 9783668976214
ISBN (Book): 9783668976221
Language: English
Keywords: Musikindustrie, Music Industry, Sequential Distribution, Windowing, Spotify, Distribution, Vertrieb, Musik

Quote paper: Sebastian Strootmann (Author), 2016, Is Windowing a Promising Distribution Model for the Music Industry?, Munich, GRIN Verlag, https://www.grin.com/document/489125

Comments