Analysis of the business and financial performance of Ryanair

TABLE OF CONTENTS

1.INTRODUCTION
1.1 PROJECT TOPIC AND SELECTED ORGANIZATION
1.2 REASONS FOR CHOOSING THE TOPIC
1.3 OBJECTIVES OF THE REPORT
1.4 RESEARCH APPROACH

2.INFORMATION GATHERING.
2.1 SOURCES USED AND REASONS
2.2 METHODS OF INFORMATION COLLECTION
2.3 CONSTRAINTS OF INFORMATION GATHERING
2.4 ETHICAL ISSUES

3.ACCOUNTING AND BUSINESS TECHNIQUES8
3.1 ACCOUNTING AND BUSINESS TECHNIQUES USED
3.2 CONSTRAINTS OF ACCOUNTING AND BUSINESS TECHNIQUES

4.ANALYSIS AND PRESENTATION10
4.1 COMPANY BACKGROUND
4.2 REVENUE ANALYSIS
4.2.1 GEOGRAPHICAL BREAKDOWN
4.2.2 SEGMENTAL BREAKDOWN
4.3 FINANCIAL PERFORMANCE ANALYSIS
4.3.1 GROSS PROFIT ANALYSIS
4.3.2 NET PROFIT ANALYSIS
4.3.3 ANALYSIS OF OPERATING EXPENSES
4.4 LIQUIDITY
4.4.1 CURRENT RATIO
4.4.2 CASH AND CASH EQUIVALENTS
4.4.3 CASH FLOW FROM OPERATIONAL ACITIVITIES TO CURRENT LIABILITIES
4.4.4 CASH FLOW ANALYSIS
4.5 RETURN
4.5.1 RETURN ON CAPITAL EMPLOYED
4.5.2 EBITDA
4.6 CONTROL MEASURES
4.6.1 RECEIVABLE DAYS
4.6.2 PAYABLE DAYS
4.6.3 TURNOVER PER EMPLOYEE
4.6.4 PROFIT PER EMPLOYEE
4.7 FINANCIAL RATIO
4.7.1 GEARING RATIO
4.7.2 INTEREST COVER
4.7.3 EARNING PER SHARE
4.8 SWOT ANALYSIS
4.8.1 STRENGTHS
4.8.2 WEAKNESSES
4.8.3 OPPORTUNITIES
4.8.4 THREATS
4.9 PESTEL ANALYSIS
4.9.1 POLITICAL
4.9.2 ECONOMICAL
4.9.3 SOCIAL
4.9.4 TECHNOLOGICAL
4.9.5 ENVIRONMENTAL
4.9.6 LEGAL

5.CONCLUSION

6.APPENDICES

7.REFERENCES