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Marketing Report about the Australian company Pie Face. Examining overall marketing approach

Strategic marketing analysis focusing on internal and external factors


Academic Paper, 2018

38 Pages, Grade: 1,0


Excerpt


Table of Contents

Table of Contents

List of Figures and Tables

List of Abbreviations

Pie Face: Company Introduction

Target Market

Perceptual Map

Environmental Factors Analysis
Social
Demographic/Geographic
Economic
Technological
Political/ Legal

Analysis of Internal and External Factors
Internal Factors
Personal Factors
Psychological factors
External Factors
Cultural factors
Social Factors

Integrated Marketing Communication (IMC)

Evaluation
Differentiation
Overall cost leadership
Focus

General Recommendations for Pie Face to Implement
Sustainability
Crisis Management
Technology
Social Media and Brand Name
Alterations of Advertisement

Strategy recommendation

Reference List

List of Appendices

Appendices

Excerpt out of 38 pages

Details

Title
Marketing Report about the Australian company Pie Face. Examining overall marketing approach
Subtitle
Strategic marketing analysis focusing on internal and external factors
College
Bond University Australia  (Bond Business School, Bond University, Gold Coast, Queensland, Australia)
Course
Graduate / Master
Grade
1,0
Authors
Year
2018
Pages
38
Catalog Number
V468958
ISBN (eBook)
9783668992726
ISBN (Book)
9783668992733
Language
English
Keywords
Marketing, Fundamentals, Strategies, Pie Face, Recommendations, Porter, Environmental Factors, Analysis, Evaluation, Social, Demographic, Geological, Economic, Technological, Political, Legal, Internal Factors, External Factors, Personal factors, Psychological factors, Cultural factors, social factors, differentiation, overall cost leadership, Cost leadership, Sustainability, Crisis Management, Social media, strategy recommendations, perceptual map, marketing management, target market, competitors, mccarthy, product, price, place, distribution, promotion, marketing communication, integrated marketing communication, brand management, brand perception, imc, australia, food market, food, junk food, fast food
Quote paper
Christopher Roßmann (Author)Derek Ng (Author)Isabelle Stoffregen (Author)Debora Kocak (Author), 2018, Marketing Report about the Australian company Pie Face. Examining overall marketing approach, Munich, GRIN Verlag, https://www.grin.com/document/468958

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