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Situational Analysis and Marketing Strategy of Lorenz Bahlsen GmbH & Co KG

Name: Situational Analysis and Marketing Strategy of Lorenz Bahlsen GmbH & Co KG
Price: 17.95 EUR
Availability: InStock
Author: Rebecca Grill
ISBN: 9783346169686

Academic Paper, 2015

15 Pages, Grade: 1,7

Rebecca Grill (Author)

Excerpt

Table of Content

Executive summary Task 1 & 2

1 Introduction

2 Situational Analysis
2.1 PESTLE-Analysis
2.2 SWOT-Analysis

3 Assessment / evaluation of current marketing strategy

4 Differential advantages, competitive edge (USP)

5 Segmentation Targeting & Positioning (STP)

6 Recommended objectives and goals (SMART)

7 Recommended Marketing Strategies and Programmes

8 Conclusion

List of Works Cited

Excerpt out of 15 pages

Details

Title: Situational Analysis and Marketing Strategy of Lorenz Bahlsen GmbH & Co KG
College: University of Sunderland
Grade: 1,7
Author: Rebecca Grill (Author)
Year: 2015
Pages: 15
Catalog Number: V468819
ISBN (eBook): 9783346169679
ISBN (Book): 9783346169686
Language: German
Keywords: Marketing Strategy, Marketing, Marketingstrategie, Lorenz, Bahlsen, Situationsanalyse, Business Analysis, SWOT, Competitive advantage, Postitioning, SMART, Targeting, PESTLE

Quote paper: Rebecca Grill (Author), 2015, Situational Analysis and Marketing Strategy of Lorenz Bahlsen GmbH & Co KG, Munich, GRIN Verlag, https://www.grin.com/document/468819

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