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McDonald's & Burger King. Advertising History from the 1960s to Today

Name: McDonald's & Burger King. Advertising History from the 1960s to Today
Price: 27.95 EUR
Availability: InStock
Author: Samuel Fulmer
ISBN: 978-3-668-92602-8

Bachelor Thesis, 2015

42 Pages, Grade: 2

Samuel Fulmer (Author)

Excerpt

1 Introduction

2 Histroy of Advertising, the Diachronic Perspective and Methods

3 Analysis
3.1 McDonald’s
3.2 Burger King
3.3 Other Fast Food Restaurants

4 Comparison: McDonald’s & Burger King

5 Conclusion: the Contemporary State and the Future of Advertising

Works Cited

Excerpt out of 42 pages

Details

Title: McDonald's & Burger King. Advertising History from the 1960s to Today
College: University of Salzburg
Grade: 2
Author: Samuel Fulmer (Author)
Year: 2015
Pages: 42
Catalog Number: V463382
ISBN (eBook): 9783668926011
ISBN (Book): 9783668926028
Language: English
Keywords: English, Linguistic, Linguistics, History, McDonald's, Burger King, 1960, Fast Food, Language, Advertising, Advertisement

Quote paper: Samuel Fulmer (Author), 2015, McDonald's & Burger King. Advertising History from the 1960s to Today, Munich, GRIN Verlag, https://www.grin.com/document/463382

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