Leseprobe
Table of Contents
1 Introduction
1.1 Problem Statement
1.2 Hypothesis and Goal
1.3 Structure
2 Fundamental Theory
2.1 Strategy
2.2 Strategic Management
2.3 Strategic Position Identification
2.3.1 SWOT Analysis
2.3.2 Stakeholder-Approach
2.4 Strategic Choices
2.4.1 Generic Strategic Choices
2.4.2 Focus Strategies
2.4.3 Hidden Champions
3 Preparation of a Merger
3.1 Identifying the Strategic Position
3.1.1 Compiling a SWOT-Analysis
3.1.2 Defining Stakeholders
3.2 Continuing the Focussed Differentiation
4 Discussion
5 Conclusion
6 List of Figures
7 References
Ende der Leseprobe aus 31 Seiten
- Arbeit zitieren
- Anonym, 2018, Strategic management. Analysis of a potential merge between two hidden champions, München, GRIN Verlag, https://www.grin.com/document/456422
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