Leseprobe
Inhaltsverzeichnis
1. Introduction
2. Reasons for the standardization of the Chinese language
2.1 External reasons
2.2 Internal reasons
3. First structured attempt to standardize the Chinese language and its manifest: guóyīn zìdiǎn
3.1 Decision making
3.2 Content
3.3 Principles
4. Theoretical approach to change management: Kotter’s eight step-model
5. Why did the guóyīn zìdiǎn fail in the first place?
6. Reasons for the success of the guóyīn chángyòng zìhuì
7. Conclusion
8. Literature cited
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- Holger Weinreich (Autor:in), 2015, Reasons for failure and implications on later standardization efforts. Standardization of the Chinese language, München, GRIN Verlag, https://www.grin.com/document/450380
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