Excerpt
Table of contents
List of figures
List of abbreviations
1. Introduction
1.1 Perception of business in society
1.2 Methodology and structure of the thesis
2. Reflections on the purpose of business
2.1 Assessments about the purpose of business
2.2 Narrow and broad perspective of business
2.3 Arguments for a narrow perspective of business
2.3.1 Relevance of profit maximisation for business
2.3.2 Relationship between business and shareholders
2.4 Arguments for a broad perspective of business
2.4.1 Responsibility of business towards stakeholders
2.4.2 Sustainable operations of business and triple-bottom line
2.5 Discussion of both perspectives and their synergic relationship
3. Concepts for a broad perspective of business
3.1 Overview of concepts
3.2 Focus on the concept of Creating Shared Value
3.3 Evaluation of Creating Shared Value
3.3.1 Evaluation criteria
3.3.2 Business examples for evaluation of Creating Shared Value
3.3.3 Competitive advantage on the basis of Creating Shared Value
4. Conclusion
4.1 Summary
4.2 Recommendations for future research
References
- Quote paper
- Patrick Alex (Author), 2015, Business and Society. Initial Reflections on the Purpose of Business and Concepts For a Broad Perspective, Munich, GRIN Verlag, https://www.grin.com/document/448608
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