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Table of content
1 Internationalisation of McDonald’s
1.1 Company Profile
1.2 News-related influences and major competitors
2 Cultural challenges
2.1 Key external drivers in the I/R Framework
2.2 Classification into a corporate culture typology
3 Critical Evaluation and strategic obstacles
3.1 Market selection and entry mode
3.2 Timing and allocation
3.3 IMGT classification
4 Conclusion
Bibliography
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- Daniel Germar (Author), 2018, Critical Analysis of McDonald’s Internationalisation Process. Competitors, Challenges, International Markets, Munich, GRIN Verlag, https://www.grin.com/document/444526
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