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Social Media in a B2B Context

Name: Social Media in a B2B Context
Price: 18.95 EUR
Availability: InStock
Author: Vassilia Adamantidou
ISBN: 978-3-668-79151-0

Bachelorarbeit, 2017

35 Seiten, Note: 1,7

Vassilia Adamantidou (Autor:in)

Leseprobe

Table of Contents

List of Figures

1. Introduction

2. Conceptual Background
2.1. Definition of Web 2.0 and Social Media
2.2. Different Types of Social Media
2.3. Definition and Characteristics of B2B Markets

3. Factors Affecting Social Media Adoption by B2B Firms
3.1. Social Media Related Factors
3.2. Personal Factors/User Characteristics
3.3. Organizational/Situational Factors

4. Social Media Usage in B2B Markets
4.1. Innovation Process
4.2. Collaboration and Communication
4.3. Marketing
4.4. Sales

5. Social Media Outcomes for B2B Firms

6. Discussion

7. Conclusion
7.1. Managerial Implication
7.2. Future Research

Reference List

Ende der Leseprobe aus 35 Seiten

Details

Titel: Social Media in a B2B Context
Hochschule: Universität zu Köln (Wirtschaftswissenschaftliche Fakultät)
Veranstaltung: Marketing
Note: 1,7
Autor: Vassilia Adamantidou (Autor:in)
Jahr: 2017
Seiten: 35
Katalognummer: V439389
ISBN (eBook): 9783668791503
ISBN (Buch): 9783668791510
Sprache: Englisch
Schlagworte: Social Media, Marketing, B2B, Social Media Adoption, Social Media Outcomes, Innovation, Sales, B2B Context, Social, Media, Adoption, Outcomes, Business-to-Business, web 2.0, collaboration, communication, user characteristics, personal factors, situational factors