Abstract or Introduction
H&M is one of the most successful retailers acting on the territory of the United Kingdom. Its success is due in part on the quality of the products it offers and on the concept of its promotional, advertising activity and communication process, taking place in the company. Hence, the question posed in this assignment is to explain how the communication process applies to the advertisement and promotion in the company. As a consequence, an assessment of the regulation of advertisement in the UK has been made. Finally, several recommendations have taken place.
- Quote paper
- Kostadin Ruychev (Author), 2016, Communication process in H&M. Current situation and prospects, Munich, GRIN Verlag, https://www.grin.com/document/439164
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