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Table of Contents
1 Introduction
2 Coffee-Mate Profile
3 Segmentation, Targeting and Profiling
4 Coffee-Mate's Potential Segments and their Evaluation
5 Conclusion
References
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- Anonymous, 2017, The contribution of segmentation, profiling and targeting to the successful marketing of Coffee-Mate in Great Britain, Munich, GRIN Verlag, https://www.grin.com/document/438046
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