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LeVana Tea Company. An overview of operating in the new market Shanghai for Famous Amos


Essay, 2017

11 Pages, Grade: A


Excerpt


Table of Contents

Introduction

2.0 About Levana Tea

3.0 Entry Strategy
3.1 Direct Exporting
3.2 Licensing
3.3 Franchising

4.0 Rejected entry mode

5.0 Internal Strengths and Weaknesses
5.1 Strengths
5.2 Weakness

6.0 Overcoming weakness
6.1. Operational Strategy and Theory
6.2 .Organizational Design
6.3. Expansion Scope
6.4. Financial Capital Considerations
6.5. Staffing Policy
6.5.1. Ethnocentric Staffing Policy
6.5.2. Polycentric Staffing Policy
6.5.3. Geocentric Staffing Policy

References

Excerpt out of 11 pages

Details

Title
LeVana Tea Company. An overview of operating in the new market Shanghai for Famous Amos
College
Kenyatta University
Grade
A
Author
Year
2017
Pages
11
Catalog Number
V437928
ISBN (eBook)
9783668796584
ISBN (Book)
9783668796591
Language
English
Keywords
levana, company, shanghai, famous, amos
Quote paper
Dr. Mutinda Jackson (Author), 2017, LeVana Tea Company. An overview of operating in the new market Shanghai for Famous Amos, Munich, GRIN Verlag, https://www.grin.com/document/437928

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