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Radio Advertising. Why radio commercials are more effective than advertisers think


Term Paper (Advanced seminar), 2013

21 Pages, Grade: 1,3


Excerpt


Contents

1 Introduction

2 History of radio advertising

3 The usage of radio
3.1 How radio is used by people
3.2 How radio is used by advertisers

4 Radio commercials
4.1 Advantages of radio advertising
4.2 Hints for a good radio commercial

5 The effect of radio advertising
5.1 Implicit data progressing
5.2 Radio Mono-Campaigns
5.3 Radio-TV-Campaigns
5.4 Three Media-Campaigns

6 Summary and Conclusion

7 Bibliography

Excerpt out of 21 pages

Details

Title
Radio Advertising. Why radio commercials are more effective than advertisers think
College
University of Tubingen
Grade
1,3
Author
Year
2013
Pages
21
Catalog Number
V437822
ISBN (eBook)
9783668784642
ISBN (Book)
9783668784659
Language
English
Keywords
radio, advertising
Quote paper
Caroline Harsch (Author), 2013, Radio Advertising. Why radio commercials are more effective than advertisers think, Munich, GRIN Verlag, https://www.grin.com/document/437822

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