Analysis of Terms Which Contribute to the Success of YouTube Trend Videos


Scientific Essay, 2018

8 Pages, Grade: 2,7


Abstract or Introduction

This study covers the influence of positive and negative titles of YouTube videos on user behavior regarding views, likes, dislikes and comments. For this purpose, daily records of the top trending YouTube videos in Germany were analyzed. It was found that positive terms have positive influence on liking and viewing trend videos. Negative terms have influence on disliking and commenting. Furthermore, it was examined which words were used most frequently in successful and not so successful trend videos. This study shows that YouTube is being utilized for the consumption of entertainment series, music videos and sports content. In addition, videos with Turkish titles make up a significant part of the best placed YouTube videos in Germany. These results were obtained via chi-squared tests and word clouds.

Details

Title
Analysis of Terms Which Contribute to the Success of YouTube Trend Videos
College
University of Applied Sciences Aalen
Course
Applied Analytics
Grade
2,7
Authors
Year
2018
Pages
8
Catalog Number
V437786
ISBN (eBook)
9783668782846
ISBN (Book)
9783668782853
Language
English
Keywords
Youtube
Quote paper
Robert Komorowsky (Author)Thomas Blanck (Author), 2018, Analysis of Terms Which Contribute to the Success of YouTube Trend Videos, Munich, GRIN Verlag, https://www.grin.com/document/437786

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