Extracto
Table of contents
Executive Summary
Table of contents
List of abbreviations
List of figures
List of tables
1 Introduction
1.1 Problem and objective
1.2 Scope of work
2 Company Description
3 Vision & Mission
3.1 Vision
3.2 Mission
4 Product & Service Description
4.1 Products
4.1.1 Living
4.1.2 Liability
4.1.3 Disability
4.1.4 Situational insurance products
4.2 Service offerings
4.2.1 Living service offerings
4.2.2 Disability service offerings
4.2.3 Additional services
5 Industry Analysis
5.1 Industry overview
5.2 Barriers to entry the market
5.3 External influencing factors (PEST analysis)
5.3.1 Political factors
5.3.2 Economic factors
5.3.3 Social factors
5.3.4 Technological factors
6 Marketingplan
6.1 Social Media Marketing
6.2 Referral Marketing
6.3 Cross-selling with predictive Marketing
7 Sales Plan
8 Competitive Analysis
8.1 Competitor Overview
8.2 Competitor Analysis (SWOT-Analysis)
8.2.1 Strengths
8.2.2 Weaknesses
8.2.3 Opportunities
8.2.4 Threats
9 Operations Plan
9.1 Location and Infrastructure
9.2 Policy administration and claims handling
9.3 Operational team
10 Management Team
11 Financial Plan
11.1 Financial Summary
11.2 Current Ownership Summary
11.3 Funding Request / Terms of Investment
11.4 Sources and uses of funds
11.4.1 Sources of funds
11.4.2 Uses of funds
11.5 Exit Strategy
11.5.1 Management-Buy-Out / new long term investor
11.5.2 Takeover by a competitor
11.6 Projected Financial Statements
11.6.1 Costs before start of operations
11.6.2 Financial assumptions
11.6.3 Projected profit and loss statements
12 Conclusion and Outlook
References
ITM - Integral Total Management
- Citar trabajo
- Erik Somssich (Autor), 2017, Bee-sure AG. A Digital Insurance Company with payback revolutionizing the insurance market, Múnich, GRIN Verlag, https://www.grin.com/document/437735
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