An Analysis of Caltex Australia Lmtd's Management of Diversity Policies

Abstract or Introduction

Caltex Australia Limited is a multinational petroleum brand corporation working with 3500 employees in more than 60 countries throughout the Asia-Pacific region as well as the Middle East and southern Africa. Operating in the oil and gas industry Caltex accommodates its largest oil retail network in Australia and pursues a strong commitment to sustainability in terms of environment, workforce and customer relations.

Nowadays diversity management gains a significant relevance. It describes “the systematic and planned commitment on the part of organisations to recruit and retain employees from diverse backgrounds” (Kirton 2009). Due to profound and rapid change in demography diversity management becomes a necessary adjustment for global corporations which is simultaneously a precious “competitive advantage bringing real value to companies by adding to the collective skills and experience of the organisation” (Australian Institute of Company Directors, 2010).

This report focuses on Caltex’s diversity management and explores opportunities of improvement by applying the Six Approaches Framework of Brosnan. An implemented set of practices valuing diversity in a workforce primarily directed at improving business goals and not consequently following a legal requirement, “entails a positive duty [on international corporations] to promoting race equality policy” (Ahmed & Swan 2006). By analysing the company’s lacks in diversity management, the report includes recommendations how to manage diversity at Caltex more efficiently.