Extrait
Table of Contents
List of Abbreviations
List of Tables
List of Figures
1 Introduction
1.1 Problem definition
1.2 Research question
1.3 Structure and methodology
2 The BCG Matrix
2.1 History
2.2 Objective and application
2.3 Description of the BCG Matrix
3 TopSim General Management II
3.1 Overview about the game
3.2 Game flow
3.3 Introduction of COPYFIX Inc. - Company
3.4 Decisions and simulation
3.5 Application of the BCG model to the simulation
4 Conclusion
4.1 Summary
4.2 Answering the research question
Publication bibliography
Fin de l'extrait de 23 pages
- Citation du texte
- Master of Business Administration (MBA) Martin Pruschkowski (Auteur), 2015, The BCG Matrix and its Support of Management Decision Making, Munich, GRIN Verlag, https://www.grin.com/document/432963
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