Extracto
Table of Contents
List of Abbreviations
List of Figures
1 Introduction
1.1 Problem definition
1.2 Objective
1.3 Structure and methodology
2 Market analysis by Porter’s five forces
2.1 Objective and field of application
2.2 Description
2.2.1 Threat of new entrants
2.2.2 Level of rivalry among existing competitors
2.2.3 Threat of substitutes
2.2.4 Bargaining power of suppliers
2.2.5 Bargaining power of customers
3 Business case: German long distance bus market
3.1 Procedure
3.2 Results
3.2.1 Threat of new entrants
3.2.2 Level of rivalry among existing competitors
3.2.3 Threat of Substitutes
3.2.4 Bargaining power of suppliers
3.2.5 Bargaining power of customers
4 Conclusion
4.1 Summary
4.2 Further Research
4.3 Limitation of the research
Appendix
References
- Citar trabajo
- Master of Business Administration (MBA) Martin Pruschkowski (Autor), 2015, Analysis of the German Long Distance Bus Market by Porter´s Five Forces, Múnich, GRIN Verlag, https://www.grin.com/document/432962
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