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Analysis of the portfolio of Red Bull based on the BCG matrix

Name: Analysis of the portfolio of Red Bull based on the BCG matrix
Price: 18.95 EUR
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Author: Martin Pruschkowski
ISBN: 978-3-668-75093-7

Term Paper, 2014

19 Pages

Martin Pruschkowski (Author)

Excerpt

List of Abbreviations

List of Figures

List of Tables

1 Introduction
1.1 Problem definition
1.2 Objective and expectation
1.3 Structure and methods

2 The BCG Matrix
2.1 History
2.2 Objective and application
2.3 Strategic business units
2.4 Description of the BCG Matrix
2.5 Benefits and limitation

3 Case study: Red Bull Company
3.1 Procedure
3.2 Identification of the SBUs
3.3 Calculation of the dimensions
3.4 The BCG Matrix for the Red Bull Company
3.5 Analysis and derivation of strategies

4 Conclusion

References

Excerpt out of 19 pages

Details

Title: Analysis of the portfolio of Red Bull based on the BCG matrix
College: University of applied sciences, Nürnberg
Author: Martin Pruschkowski (Author)
Year: 2014
Pages: 19
Catalog Number: V432956
ISBN (eBook): 9783668750920
ISBN (Book): 9783668750937
File size: 658 KB
Language: English
Keywords: Strategic Corporate Management, BCG, Red Bull, strategische Geschäftseinheit, strategic business units

Quote paper: Martin Pruschkowski (Author), 2014, Analysis of the portfolio of Red Bull based on the BCG matrix, Munich, GRIN Verlag, https://www.grin.com/document/432956

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