Excerpt
Table of Contents
List of Abbreviations
List of Figures
List of Tables
1 Introduction
1.1 Brief introduction to Solar World
1.2 The stock price performance of Solar World
1.3 News and latest situation of Solar World
2 Problem definition
3 Objectives
4 Methodology
5 Macro Analysis
5.1 The PEST(EL) Analysis
5.1.1 Political Factors
5.1.2 Economic Factors
5.1.3 Environmental Factors
5.1.4 Technological Factors
5.1.5 Missing Factors
6 Micro Analysis
6.1 Porters Five Forces
6.1.1 The risk of entry by potential competitors
6.1.2 The intensity of rivalry among established companies within an industry
6.1.3 The bargaining power of buyers
6.1.4 The bargaining power of suppliers
6.1.5 The closeness of substitutes to an industry’s products
7 SWOT Analysis
7.1 Internal analysis
7.1.1 Strengths
7.1.2 Weaknesses
7.2 External analysis
7.2.1 Opportunities
7.2.2 Threats
7.3 Turning SWOT Analysis into a Strategic Plan
8 Results and Interpretation
Appendix
A Performance exchange rate dollar / euro
B Global annual PV market scenarios until 2017
C Module Manufacturing Cost by Value Chain
Bibliography
- Quote paper
- Martin Pruschkowski (Author), 2013, Analysis of the Marketing Position of Solarworld AG, Munich, GRIN Verlag, https://www.grin.com/document/432954
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