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Crowdsourcing practise in Start-Up development

Master's Thesis 2018 82 Pages

Business economics - Company formation, Business Plans

Summary

This thesis has identified several influencing factors why start-up companies are not using crowdsourcing opportunities for their business development.

The author has reviewed different literature sources and theories, identified critical factors, developed a theoretical framework and set two research questions: To what extent are Start-ups aware of crowdsourcing opportunities as business development tools? How can Start-ups apply crowdsourcing principles for their business development?

The author analysed a survey, which consisted of 350 respondents, a case study was used to see how companies are using crowdsourcing for their business development and, using this data and framework, a conclusion and recommendation have been made. The data was evaluated using Cronbach alpha.

Details

Pages
82
Year
2018
ISBN (eBook)
9783668744059
ISBN (Book)
9783668744066
File size
1.4 MB
Language
English
Catalog Number
v430953
Grade
8
Tags
#crowdsourcing #start-up #business

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Title: Crowdsourcing practise in Start-Up development