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Digitalization in big firms. Review of advances in the automotive industry

Seminar Paper, 2018

17 Pages, Grade: 1,7

Lukas Heisler (Author)

Excerpt

Table of Content

1. Introduction
1.1 Market Trends

2. Digital Enterprise
2.1. Marketing
2.1.1 Social Media Marketing
2.2. Sales
2.2.1. Online vehicle sales and vehicle configurators
2.2.2. Virtual reality at dealers or showrooms
2.3. Agile Project Methods
2.3.1. Design Thinking
2.3.2. Scrum
2.4. Human Resources
2.4.1. New jobs
2.4.2. Chief Digital Officer
2.5. Digital Manufacturing
2.5.1 Industry 4.0
2.5.2 Internet of Things
2.5.3 Connected Supply Chain
2.5.4 Robotics
2.5.5 IT-Security

3. Conclusion
3.1. View in the future of automotive industry

Excerpt out of 17 pages

Details

Title: Digitalization in big firms. Review of advances in the automotive industry
College: Ingolstadt University of Applied Sciences
Grade: 1,7
Authors: Lukas Heisler (Author)Lisa Krapf (Author)
Year: 2018
Pages: 17
Catalog Number: V430736
ISBN (eBook): 9783668735736
ISBN (Book): 9783668735743
File size: 503 KB
Language: English
Keywords: Digitalization, Automotive Industry

Quote paper: Lukas Heisler (Author)Lisa Krapf (Author), 2018, Digitalization in big firms. Review of advances in the automotive industry, Munich, GRIN Verlag, https://www.grin.com/document/430736

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