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A discussion of market entry strategies in emerging markets


Seminar Paper, 2016

18 Pages, Grade: 1,3


Excerpt


Table of content

List of abbreviations

List of figures

1 Introduction
1.1 Objective of the term paper
1.2 Course of investigation

2 Definition and characterisation of emerging markets

3 Factors affecting the market entry strategy
3.1 Internal factors
3.2 External factors
3.3 Chances and risks of entering emerging markets

4 Market entry strategies
4.1 Export
4.2 Contractual
4.3 Investment

5 Critical analysis of market entry strategies for emerging markets

6 Conclusion

Bibliography

Excerpt out of 18 pages

Details

Title
A discussion of market entry strategies in emerging markets
College
University of Applied Sciences Essen
Grade
1,3
Author
Year
2016
Pages
18
Catalog Number
V429834
ISBN (eBook)
9783668733350
ISBN (Book)
9783668733367
File size
542 KB
Language
English
Keywords
Market entry, market entry strategies, emerging markets
Quote paper
B.A. Johann Kristoph Kaup (Author), 2016, A discussion of market entry strategies in emerging markets, Munich, GRIN Verlag, https://www.grin.com/document/429834

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