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Table of Contents
Introduction
PART I A Situational Analysis
Socio-cultural Factors
Technological Factors
Economic Factors
Environmental Factors
Political Factors
Legal Factors
Ethical Factors
Micro-Environment Porters Five Forces
Bargaining Power of Suppliers
Bargaining Power of Customers
Threats from New Entrants
Threats from Substitutes
A Competitor Analysis
Strategy
Structure
Systems
Shared Values
Style
Staff
Skills
Strength
Weaknesses
Opportunity
Threats
Key Challenges Facing Ryanair
PART II Objectives linked to Audit Findings
Strategic Options for Ryanair
Strategic Recommendation
Action Plan
Conclusion and Recommendations
References
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- Leonard Kahungu (Author), 2018, Strategic Planning in the Travel and Tourism Industry. Case Study Ryanair, Munich, GRIN Verlag, https://www.grin.com/document/428638
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