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Capri Sun. A story of success in the beverage industry


Term Paper, 2014

20 Pages, Grade: 2,0


Excerpt


Table of contents

Executive Summary

Table of contents

Table of figures

1 Introduction

2 Methodology

3 Capri Sun´s Situation in the market
3.1 Situational Analysis
3.2 Competitive Forces
3.3.Economic Forces
3.4 Sociocultural Forces

4 Marketing Strategies
4.1. Price Strategy
4.2. Distribution Strategy
4.3 Target Market
4.4 Capri Sun´s USP

5 SWOT
5.1 Strength
5.2 Weaknesses
5.3 Opportunities
5.4 Threats

6 Recommended Marketing Strategies

7 Conclusion

8 References
8.1 Books
8.2 online

9 Bibliography
9.1 Books
9.2 online

Excerpt out of 20 pages

Details

Title
Capri Sun. A story of success in the beverage industry
College
University of Sunderland
Grade
2,0
Author
Year
2014
Pages
20
Catalog Number
V421084
ISBN (eBook)
9783668687219
ISBN (Book)
9783668687226
File size
556 KB
Language
English
Keywords
Marketing, Capri Sonne, Capri Sun, Strategy
Quote paper
Constance Brandstätter (Author), 2014, Capri Sun. A story of success in the beverage industry, Munich, GRIN Verlag, https://www.grin.com/document/421084

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