Internationalization Strategies of "Born Globals" and the Alibaba Group


Term Paper, 2018

27 Pages, Grade: 1.3


Excerpt


Table of Contents

Executive Summary

Table of Contents

List of Abbreviations

List of Figures

List of Tables

1. Introduction
1.1. Problem statement
1.2. Objectives of the Paper
1.3. Research Methodology
1.4. Structure of the Work

2. Theory and Concepts
2.1. Traditional Internationalization Strategies
2.1.1. Economic Approach
2.1.2. Behavioral Approach
2.1.3. Uppsala Model (International Process Approach)
2.2. Born Global Firms
2.2.1. Forces that Drive Early Internationalization of Born Globals
2.2.2. Characteristics of Born Globals

3. Practice Transfer / Case Example
3.1. Alibaba: Fundamental Information
3.1.1. Alibaba’s Present
3.1.2. Numerical Facts
3.1.3. History
3.2. Alibaba: Characteristics and Drivers of Internationalization
3.2.1. Timing of Internationalization
3.2.2. External Drivers of Internationalization
3.2.3. Comparison of Alibaba with Characteristics of Born Globals

4. Results and Analysis
4.1. Traditional Internationalization Strategies versus Born Globals
4.2. Classification of Alibaba's internationalization strategy

5. Summary and Outlook

6. Reference list

Excerpt out of 27 pages

Details

Title
Internationalization Strategies of "Born Globals" and the Alibaba Group
College
University of applied sciences, Cologne
Course
International Strategy & Sales Managenent
Grade
1.3
Author
Year
2018
Pages
27
Catalog Number
V416396
ISBN (eBook)
9783668661899
ISBN (Book)
9783668661905
File size
631 KB
Language
English
Keywords
Alibaba, Born Globals, Internationalization, Uppsala Model, International Process Approach, Economic Approach, Behavioral Approach, Early Internationalization, International Strategy, Strategy, China, Internationalisierung, rapid, schnell
Quote paper
Thorsten Mannherz (Author), 2018, Internationalization Strategies of "Born Globals" and the Alibaba Group, Munich, GRIN Verlag, https://www.grin.com/document/416396

Comments

  • No comments yet.
Look inside the ebook
Title: Internationalization Strategies of "Born Globals" and the Alibaba Group



Upload papers

Your term paper / thesis:

- Publication as eBook and book
- High royalties for the sales
- Completely free - with ISBN
- It only takes five minutes
- Every paper finds readers

Publish now - it's free