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Measuring the value of strategic resources. A literature overview of customers value

Name: Measuring the value of strategic resources. A literature overview of customers value
Price: 18.95 EUR
Availability: InStock
Author: Tim Ulbricht
ISBN: 978-3-668-65748-9

Term Paper (Advanced seminar), 2018

19 Pages, Grade: 1,0

Tim Ulbricht (Author)

Excerpt

Index

Index of abbreviations

Table of figures

1. Introduction

2. Customers as an asset?

3. The value of a single customer: the customer lifetime value

3.1 Definitions and boundaries

3.2 Components of customer value

4. The value of all customers: the customer equity

4.1 Definitions and boundaries

4.2 Measurement

5. Link between customer equity and profitability

6. A case study on customer based valuation: Netflix

Conclusion

Appendix

References

Excerpt out of 19 pages

Details

Title: Measuring the value of strategic resources. A literature overview of customers value
College: LMU Munich (Instituts für Rechnungswesen und Wirtschaftsprüfung)
Course: Accounting, Auditing and Analysis (AAA)
Grade: 1,0
Author: Tim Ulbricht (Author)
Year: 2018
Pages: 19
Catalog Number: V415736
ISBN (eBook): 9783668657472
ISBN (Book): 9783668657489
File size: 638 KB
Language: English
Keywords: intangible assets, valuation, customer value

Quote paper: Tim Ulbricht (Author), 2018, Measuring the value of strategic resources. A literature overview of customers value, Munich, GRIN Verlag, https://www.grin.com/document/415736

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