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Intercultural Aspects. Marketing in the United States and in Austria

Represented by the example of Manner AG


Term Paper (Advanced seminar), 2016

11 Pages, Grade: 1,0


Abstract or Introduction

The paper deals with launching Manner granola into the United States. Furthermore, a suitable marketing mix for the Austrian market is described, which includes the four P’s product, price, place and promotion. Moreover, Hofstede‘s four dimensions in the USA and the marketing mix for the United States are illustrated. Finally, a conclusion of the elaborated outcomes are given.

Details

Title
Intercultural Aspects. Marketing in the United States and in Austria
Subtitle
Represented by the example of Manner AG
Grade
1,0
Author
Year
2016
Pages
11
Catalog Number
V387993
ISBN (eBook)
9783668620704
ISBN (Book)
9783668620711
File size
443 KB
Language
English
Keywords
Intercultural Aspects, Hofestedes cultural dimensions
Quote paper
Maria Priller (Author), 2016, Intercultural Aspects. Marketing in the United States and in Austria, Munich, GRIN Verlag, https://www.grin.com/document/387993

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