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The social norms theory from the perspective of non-violent communication

Term Paper 2017 20 Pages

Business economics - Business Ethics, Corporate Ethics

Summary

The social norms approach has been used as a foundation for various studies mainly around the prevention of youth risk behaviour and encouragement of pro-social behaviour. The approach is seen as a useful tool to explain human behaviour and actively initiate behavioural changes.
This paper sheds light on the social norms approach from a different perspective, namely from the perspective of Non-Violent Communication (NVC). First, the social norms theory (SNT) is presented, referring to the larger framework of the theory and then to the study “The Constructive, Deconstructive and Reconstructive Power of Social Norms” of Wesley Schultz and his colleagues. In chapter 3, the basic assumptions and principles of NVC after Marshall Rosenberg are contoured. In chapter 4, the assumptions of SNT also drawing on the study of Schultz and his colleagues are examined from the perspective of NCV. The conclusion summarizes the findings and points towards implications for ethical culture.

Details

Pages
20
Year
2017
ISBN (eBook)
9783668618367
ISBN (Book)
9783668618374
File size
792 KB
Language
English
Catalog Number
v387938
Institution / College
University of Cologne
Grade
1,3
Tags
Social Norms Theory Nonviolent communication Behavioural Insights Nudging Compassionate Communication Communication

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Title: The social norms theory from the perspective of non-violent communication