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Digital communication in French and UK political elections. Fake news, targeted ads and social medias

Diploma Thesis 2017 66 Pages

Communications - Public Relations, Advertising, Marketing, Social Media

Summary

This little dissertation aimed to compare French conservative and British sensationalistic communication practices during political campaigning through an analysis of the political communication history in both countries, a reminder of fundamental political communication notions and a focus on the modern use of digital communication over last presidential elections. Then, the objective was to understand the influence of fake news, targeted ads and social medias on the communication methods used by the politicians through a comparison of different studies conducted on this topic and an analysis of a focus group debate between five millennials of both French and British nationalities.

Details

Pages
66
Year
2017
ISBN (eBook)
9783668618343
ISBN (Book)
9783668618350
File size
2.8 MB
Language
English
Catalog Number
v387212
Grade
13
Tags
fake news targeted ads social medias political communication british elections french elections digital communication

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Title: Digital communication in French and UK political elections. Fake news, targeted ads and social medias