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SWOT Analysis of "Nasi Lemak Burger" in Malaysia

Name: SWOT Analysis of "Nasi Lemak Burger" in Malaysia
Price: 17.95 EUR
Availability: InStock
Author: Vinodh Pillai
ISBN: 978-3-668-59698-6

Term Paper, 2017

9 Pages, Grade: A

Vinodh Pillai (Author)

Abstract or Introduction

Scholars utilise the SWOT analysis or matrix to evaluate projects, ventures, and organisations. However, a search by this author has found scarce material related to academic SWOT analyses in Malaysia. Therefore, this paper took to task comparing and contrasting two successful, local products in Malaysia: myBurgerLab's "Nasi Lemak Ayam Rendang Burger", and Burger King Malaysia's "Nasi Lemak Burger".

Details

Title: SWOT Analysis of "Nasi Lemak Burger" in Malaysia
Grade: A
Author: Vinodh Pillai (Author)
Year: 2017
Pages: 9
Catalog Number: V383853
ISBN (eBook): 9783668596979
ISBN (Book): 9783668596986
File size: 1082 KB
Language: English
Keywords: SWOT Analysis, Nasi Lemak, Nasi Lemak Burger, Burger King, myBurgerLab, Vinodh Pillai, Communications

Quote paper: Vinodh Pillai (Author), 2017, SWOT Analysis of "Nasi Lemak Burger" in Malaysia, Munich, GRIN Verlag, https://www.grin.com/document/383853

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