Homepage > Catalog > Business economics - Business Management, Corporate Governance

International Business Strategy. IKEA's Foreign Expansion into the Chinese Market

Name: International Business Strategy. IKEA's Foreign Expansion into the Chinese Market
Price: 18.95 EUR
Availability: InStock
Author: Alex Bremann
ISBN: 978-3-668-54170-2

Term Paper, 2017

22 Pages, Grade: 1,7

Alex Bremann (Author)

Excerpt

List of Abbreviations

ListofFigures

1. Introduction

2. Background & IKEAs current approach
2.1IKEA's firm specific advantages (FSA)
2.2 IKEA's Strategy
2.3 Expansion/entry Strategies

3. Ikeas expansion to China
3.1 Approach
3.2 Difficulties
3.3 Outcome

4. Outcome, results, or conclusion

ITM

Excerpt out of 22 pages

Details

Title: International Business Strategy. IKEA's Foreign Expansion into the Chinese Market
College: University of applied sciences, Munich
Grade: 1,7
Author: Alex Bremann (Author)
Year: 2017
Pages: 22
Catalog Number: V374774
ISBN (eBook): 9783668541696
ISBN (Book): 9783668541702
File size: 636 KB
Language: English
Keywords: Business Stratey, IKEA, Foreign Expansion, China

Quote paper: Alex Bremann (Author), 2017, International Business Strategy. IKEA's Foreign Expansion into the Chinese Market, Munich, GRIN Verlag, https://www.grin.com/document/374774

Comments