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Corporate Social Responsibility in a new civil-capitalism: the need for consumers’ participation in turning suspicion and malevolence into holistic values

Master's Thesis 2017 91 Pages

Business economics - Business Ethics, Corporate Ethics

Summary

Corporate Social Responsibility (CSR) is still an expression of profit and doing good or “Public good and self-interest” (Drucker, 1984, p. 24). In a fast-changing informed global economy, the consumer has to take over responsibility as an expression of self-determination. This dissertation researches CSR from a consumer’s perspective in western economies. The focus of the research is consumer perception/participation in socially responsible processes in the context of active consumerism and capitalism. The leading question is what the consumer's role in capitalism looks like and how participation as a form of a holistic value creation could be.
The gap shown in this research project is that consumers value and expect socially responsible behavior but stay merely passive. It is significant that consumers do not consider themselves as a determining influence regarding social responsibility. A tendency of more contribution to economic processes is visible but runs far behind its potential. Capitalism needs to be accepted as a tool and basis for the self-determined social responsibility of individuals.

Details

Pages
91
Year
2017
ISBN (Book)
9783668471689
File size
2.4 MB
Language
English
Catalog Number
v370048
Institution / College
The University of Liverpool – UOL Management School
Grade
58 Punkte
Tags
CSR Capitalism consumer

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Title: Corporate Social Responsibility in a new civil-capitalism: the need for consumers’ participation in turning suspicion and malevolence into holistic values