Extrait
Table of contents
Table of contents
Table of figures
List of abbreviations
1 Introduction
2 Theoretical Background
2.1 Reasons and Motivation behind Internationalization
2.2 Foreign Direct Investment
2.3 Being-international Strategies
2.3.1 Multinational Organization
2.3.2 Global Organization
2.3.3 Transnational Organization
2.3.4 Local Integration
2.4 Porter’s 5 Forces
2.5 Competitive Environment in Emerging Markets
3 Analysis: Nestlé in China
3.1 Company Introduction
3.2 Nestlé’s International Strategy
3.3 The Chinese Agro-Food Market
3.4 Nestlé in China
3.4.1 Bargaining power of suppliers
3.4.2 Bargaining power of customers
3.4.3 Threat of substitutes
3.4.4 Competitive rivalry within the industry
4 Conclusion
List of References
List of References (Internet)
Appendix
- Citation du texte
- Julia Schwieger (Auteur), 2017, Multinationals in Emerging Markets by means of Nestlé in China, Munich, GRIN Verlag, https://www.grin.com/document/369443
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