Extrait
Contents
Introduction
Nest Labs, Inc
Nest Labs’s company culture and atmosphere
Finances
Outside forces
Political
Economic
Social
Technological
Industry analysis
Porter’s Five Forces / Industry Profitability
Bargaining power of buyers
Nature and intensity of the rivalry amongst competitors
Threat of new entrants
Threat of substitute products or services
The bargaining power of suppliers
Industry Structure Type
Industry Life Cycle
Value Chain of Industry Structure
Competitive analysis
Market Analysis
Smart home market
Kinds of Markets
Marketing Analysis
Segmentation
The connected home market
Hero Devices and Service Providers leading the way
Awareness Channels
Customer Segmentation
Leading attitudes and possible barriers
Targeting
Positioning
Brand awareness and service provider
General market interest
Strategic recommendations
Reference List I
Appendix VI
Visualizations for PEST-Analysis VI
Nest Products VII
Nest Learning Thermostat (Release 1st generation 25th October 2011) VII
Nest Protect (Release 1st generation 19th November 2013) VII
Nest Cam (Dropcam adaptions) VIII
Awareness & Interest in Connected Devices VIII
Be SMART home program IX
Non-Users Frequently Exhibit Behaviors That Indicate Latent Demand for Connected Security and Utility
Solutions IX
Brand Awareness X
The possible influence of an acquisition X
Definition Smart Home Device X
Definition Ecosystem Platform X
Specialized target group X
- Citation du texte
- Maximilian Ott (Auteur)Sascha Hagedorn (Auteur), 2016, Business Plan and Analysis of Nest (Google's Smart Home Company), Munich, GRIN Verlag, https://www.grin.com/document/369380
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