Sector Specific Marketing. Case Study Analysis of "Longchamp"


Case Study, 2016

7 Pages, Grade: 16,00/20,00

Anonymous


Abstract or Introduction

This paper has a look at the label "Longchamp" (Why is the brand successful, KANO Model Analysis, 4P Analysis, managing of the "Le Pliage" product line, value proposition, BCG Matrix Analysis, Analysis according to Ansoff).

Details

Title
Sector Specific Marketing. Case Study Analysis of "Longchamp"
Grade
16,00/20,00
Year
2016
Pages
7
Catalog Number
V366918
ISBN (eBook)
9783668456600
ISBN (Book)
9783668456617
File size
863 KB
Language
English
Keywords
Marketing, Case Study, Longchamp, Le Pliage
Quote paper
Anonymous, 2016, Sector Specific Marketing. Case Study Analysis of "Longchamp", Munich, GRIN Verlag, https://www.grin.com/document/366918

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