Homepage > Catalog > Business economics - Offline Marketing and Online Marketing

Analyzing and comparing transactional and relationship marketing. Interaction approach and organizational buying

Name: Analyzing and comparing transactional and relationship marketing. Interaction approach and organizational buying
Price: 17.95 EUR
Availability: InStock
Author: Fotini Mastroianni
ISBN: 978-3-668-44358-7

Essay, 2013

13 Pages

Fotini Mastroianni (Author)

Excerpt

Introduction.

Relationship Marketing – Definition.

Transactional marketing & Relationship Marketing.

Industrial network approach.

Interaction approach and organizational buying.

Conclusions.

Reference List

Excerpt out of 13 pages

Details

Title: Analyzing and comparing transactional and relationship marketing. Interaction approach and organizational buying
Author: Fotini Mastroianni (Author)
Year: 2013
Pages: 13
Catalog Number: V359501
ISBN (eBook): 9783668443570
ISBN (Book): 9783668443587
File size: 508 KB
Language: English
Keywords: Marketing, Transactional marketing, relationship marketing, B2B, industrial network approach

Quote paper: Fotini Mastroianni (Author), 2013, Analyzing and comparing transactional and relationship marketing. Interaction approach and organizational buying, Munich, GRIN Verlag, https://www.grin.com/document/359501

Comments