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What is the future of tourism in Bangladesh? A study on how to attract foreign visitors to choose Bangladesh as a holiday destination

Scientific Study 2017 38 Pages

Tourism

Excerpt

Table of Contents

Acknowledgement

Executive Summary

List of Scenery

Chapter One: Introduction of Research
1.0 Introduction
1.1 Purpose of Research
1.2 Background of Research
1.3 Aim and Objectives
1.3.1 Aim
1.3.2 Objectives
1.3.2.1 Specific Objectives
1.3.2.2 Broad Objectives
1.4 Scope of Research and Limitations
1.5 Chapter Synopsis 3-

Chapter Two: Literature Review
2.0 Chapter Review
2.1 Defining Term
2.1.1 Definition ofTourism
2.1.2 Definition of Tourism Industry
2.1.3 Definition ofHoliday
2.1.4 Definition of Bangladesh Holiday Destination
2.1.5 Issues ofTourism in Bangladesh
2.1.6 Future ofTourism in Bangladesh
2.1.7 Comparison of Bangladesh Tourism with Neighbor Countries
2.1.8 Promotional Techniques ofTourism in Bangladesh
2.1.9 Importance ofTourism
2.1.10 Tourist Places of Bangladesh
2.2 Research Questions
2.3 Chapter Summary

Chapter Three: Methodology
3.0 Introduction
3.1 Problem Statement
3.2 Research Philosophy
3.3 Source of Data
3.3.1 Secondary Data
3.3.1.1 Advantages and Disadvantages of Secondary Data
3.3.2 Primary Data
3.3.2.1 Advantages and Disadvantages of Primary Data
3.3.3 Interviews
3.3.3.1 Advantages and Disadvantages of Interviews
3.4 Research Strategies
3.4.1 Data Collection Methods
3.5 Data Analysis Methods
3.6 Survey Questionnaires Participants
3.7 Mixed Data Analysis Process
3.8 Reliability and Validity
3.9 Ethical Consideration
3.10 Project Timeline
3.11 ProjectBudget
3.12 Chapter Summary

Chapter Four: Results and Discussions
4.0 Introduction
4.1 Survey Questionnaires Analysis
4.2 Chapter Summary

Chapter Five: Conclusion and Recommendations
5.0 Introduction
5.1 Recommendations
5.2 Conclusion

Bibliography

Appendix A

Acknowledgement

At first the author are very grateful and thankful to the Almighty ALLAH. The authors would like to thank our kind and honorable course instructor Laila Habib for her aid and assistance in the process of authoring this research. This report could not have accomplished without the help of some people. I would to like to express my heartiest gratitude to all those people who attend the surveys. I also grateful to that person who helps me to get all the information for my report. In addition to that, having an instructor like Laila Habib, who is very helpful as she guided me throughout the preparation of the report.

Finally, I would like to thank everyone including friends who helped and supported me throughout the report.

Executive Summary

Bangladesh offers excellent travel and leisure possible. It is possible when it comes to constant financial development, proper area with regard to local online connectivity, overflowing organic as well as historic elegance, varied scenery such as basic countries, hillsides, streams as well as ocean places and so on. It is eco-friendly basic property, medium-height hilly variety along with evergreen trees and shrubs, exotic ocean seashores and also the biggest mangrove woodland within its elegance basket. Numerous experts get illustrated that will desired destination impression along with tourists’ invest in judgments are generally confidently correlated, this can be a crucial matter in the individual’s take a trip invest in similar determination generating, since particular person traveler’s achievement which has a take a trip invest in is determined by a comparison involving his/her hope regarding the desired destination or possibly a in the past placed desired destination impression, along with in his/her observed functionality in the desired destination, it can be a crucial determinant. This important complications connected with travel with Bangladesh usually are in excess of people, healthy catastrophes, redundancy, political problems. There are a lot in vacation comforts on Bangladesh. Yet sometimes details of the usually are not offered to the particular visitors. This approach information is normally re­focusing the previous benefits about travel around and additionally fun markets for Bangladesh and therefore the new ways to sign up skilled markets practice. Consequences tell us which usually nearly four recognized elements may well carry out imperative a part on the finish source of income in that enterprise. In conclusion, this approach information denotes ways skilled markets practice will assist to the entire protection designer to tell apart all the tourists markets and additionally tailor most of the service plan to perform preferred advancement dreams and additionally take care ofold downwards source of income.

Keywords: Bangladesh, tourism, vacation, destination, markets, invest,problems, foreigners.

List of Scenery

Picture 1 Foreign tourists’ presence in Cox’s Bazar

Picture 2 Kotka Beach in Sundarbans Bangladesh

Picture 3 Shait Gumbad Masjid

Picture 4 Rangamati tourist spot

Picture 5 Nature View of Jaflong

Chapter one: Introduction OfResearch

1.0 Introduction;

Bangladesh is a land mixed with natural beauty, tremendous history, hills and forests, sea beaches and wildlife and etc. There are many attractive places those are: The world largest sandy sea beach- Cox’s Bazar, The world one of the largest mangrove forest- Sundarbans, Kuakata, Saint Martins, Historical Shat Gombuj Mosque, The colorful and lake city- Rangamati, historical and other famous places. Bangladesh is a suitable place for tourists, nature lovers, researches and wildlife. Anyone can visit the beautiful and peaceful place of Bangladesh.

Every year many foreign visitors visit Bangladesh. Most of the foreign visitors come to Bangladesh for visiting the world longest and beautiful sandy sea beach- Cox’s Bazar. Now-a- days tourism in Bangladesh is almost 2% of GDP and brings almost 1.3 millions of job for unemployed persons. The current situation of Bangladesh tourism is not so good because there are many issues that affect the tourism industry.

It is very important to remove all the issues that affect Bangladesh tourism. The government has to take all the possible steps to overcome from all the issues that affect Bangladesh tourism industry. Bangladesh has the opportunities to build itself attractive to the foreign visitors.

1.1 Purpose of research:

The purpose of the research is to find all the effective promotional techniques and provides all the problems possible solution that affect Bangladesh tourism sector.

1.2 Background ofResearch:

Tourism is one of the most important sectors to bring foreign currency in Bangladesh. Because of many reasons Bangladesh tourism is not doing well like other sectors that helps to bring foreign currency in Bangladesh. After review many articles and newspapers the author find out that most of the foreign currency come from textile industry, foreign exchange and other sectors. In this research report the author try to make a clear path that helps to overcome from all the issues that affects tourism sector in Bangladesh and also show the promotional techniques that helps to attracts most of the foreign visitors to choose Bangladesh as holiday destination. For make the report successful the author observes many previously published articles, newspapers, reports, documentary, journals and so on. So, the report is designed to discuss the promotional techniques and also the other possible things that increase the foreign visitors in Bangladesh.

1.3 Aim and Objectives:

1.3.1 Aim;

The aim of the research is to find out how to attract foreign visitors to choose Bangladesh as a holiday destination.

1.3.2 Objectives:

1.3.2.1 Specific Objectives:

1. To find out the effective techniques to promote tourism sector in Bangladesh for foreign visitors.
2. To recognize the markets so tourism sector can get aggressive benefit like an internationally area.
3. To assess the problems that affects tourism sectors and provides solutions.
4. To investigate the future position of tourism in Bangladesh.

1.3.2.2 Broad Objectives:

To recommend necessary promotional techniques that helps to attract foreign visitors to choose Bangladesh as holiday destination.

1.4 Scope ofResearch and Limitations:

The scope of the research conduct with the effective promotional techniques that use for attract foreign visitors to visit Bangladesh. The research study will take many foreign visitors opinion through paper surveys who visit Cox’s Bazar.

For prepare the complete research report the author faces some problems. Those are given below: The author cannot visit Cox’s Bazar to complete the surveys. The author completes the survey through an employee (Mrs.Joynab Khanam) of Hotel Sea Place.

1.5 Chapter Synopsis:

The research is made by following the proper research methods. The chapter synopsis consists of five chapters. The complete reviews of all the chapters are given below:

Chapter One: Introduction ofResearch

The introductory chapter of the research report provides the overview of the full report. In the introductory part made by including aim and objectives, purpose of research, research background, problem statement and scope and limitations of the research study.

Chapter Two: Literature Review

The literature review part provides knowledge about existing data that used for other research work. For prepare a report successful conducting with literature is the most important fact. By review the existing literature we know many defining term related with tourism. All the literature is taken from many websites, articles, and journals. For complete the literature review the author take telephone interview from an employee of Hotel Sea Place. In the literature review the author put all the information by the author own words that is taken from many source.

Chapter Three: Research Methodology

This chapter gives a summary of different methods and techniques that have been used in the report for data collection and getting the expected outcomes of the research. The report is prepared by using mixed methods by taking telephone interview and paper surveys which have been used as a source of primary data. The study is based on qualitative and quantitative methods (mixed method) for getting expected results.

Chapter Four; Results and Discussions

The chapter gives a summary of the whole process conducting data analysis and discussion after getting expected results. The report consists of qualitative and quantitative methods (mixed method). For collecting the data the author take a survey of 25 foreign people and take a telephone interview of a employee Hotel Sea Place. For the purpose of getting more reliable information the author conduct the survey.

Chapter Five; Conclusion & Recommendations

This is the last chapter of the research study. In this chapter, there will be findings of the whole report after completing every step of the research study. The author discussed how the report is complete and possible recommendations in the chapter and concluded.

Chapter Two: Literature Review

2.0 Chapter Review:

In this chapter the author try to describe the future situation of Bangladesh tourism industry and provides possible ways that should helps to attract foreign visitors to choose Bangladesh as holiday destination by following the existing literature.

2.1 Defining Term:

2.1.1 Definition ofTourism:

Ugurlu(2010) et.al Feuler(1905) defined tourism as "Tourism is usually a collection of things to do, products and services in addition to companies which offer some sort of traveling practical knowledge composed vehicles, hotel, feeding on in addition to sipping shops, retail store, activity firms in addition to other hospitality products and services presented if you are or maybe communities travelling clear of home".

Ugurlu(2010) et.al Macintosh and Goeldner (1986) Tourism is actually "the amount of the actual phenomena as well as associations as a result of the actual conversation associated with vacationers, company providers, host government authorities as well as host communities along the way associated with bringing in as well as hosting these types of vacationers along with other visitors.

“Marketing of the enjoyable and other features of a travel destination and provision offacilities and servicesfor the pleasure travelers (tourists) is called tourism ”(businessdictionary,2017)

2.1.2 Definition ofTourism Industry:

Tourism industry is usually well-known as the composite for hobbies together with products the fact that achieve transportation, beauty, food, entertainment, pleasure together with hospitality products readily available for any travelers (Ahamed,2017,Amin,Tabssum and Hafiz,2016).

“The people, activities, and organizations involved in providing services for people on holiday, for example hotels, restaurants, and tourguides”(collinsdictionary,2017)

2.1.3 Definition of Holiday;

“Holidays is certainly an accumulation hobbies, products together with business which unfortunately achieve a good holiday working experience composed of transfer, property, enjoying together with taking in facilities, list price retail outlets, pleasure small businesses together with other hospitality products made available for or simply types going abroad”(Ahamed,2017,Ugurlu,2010).

2.1.4 Definition of Bangladesh Holiday Destination;

Bangladesh is a place of natural beauty. Bangladesh holiday destination means the places where any tourist can visit and where available all the comforts and other things that makes a tourist life comfortable in the times of visiting.

2.1.5 Issues ofTourism Industry;

There are many issues that affect tourism in industry by creating many critical situations. The one of the most important issue is political problem. The tourism sectors affected by other issues like: strikes, poor working standards and even diplomatic warn for terrorism, Lack of transportation and communication, Lack of trained tourism manpower and Lack of good quality hotels etc (Ahamed,2017,Howladar,2015).

2.1.6 Future of Tourism in Bangladesh;

Tourism brings several monetary, sociable and also environmentally friendly rewards, specifically inside countryside locations. But tourism is connected with many side effects. Tourism can certainly solely possibly be eco friendly if at all thoroughly was able making sure that potential unwanted side effects within the coordinator group along with the setting will not be acceptable to help outweigh these personal gains (Sun editorial desk,2015).

By following 2012 tourism performance report the author find out that the performance is not good enough like other countries. According to Rahman(2015) “The Contribution of tourism sector was around 4.4% to GDP, 3.8% to employment generation and 1.5% to investment in 2013. Due to some limitations, Bangladesh has failed to introduce itself as a tourist destination in the world". For making a better future for Bangladesh tourism Bangladesh government and tourism and hospitality management sector have to introduce Bangladesh through many promotional activities that helps to attract more foreign visitors.

2.1.7 Comparison of Bangladesh Tourism with Neighbor Countries:

By comparing with neighbor countries the author find out that Bangladesh is not doing well in tourism sector like her neighbor countries. According to Roy and Roy(2015) “In 2012, around six-lakh (6 hundred thousand) tourists came Bangladesh to visit and enjoy its beauty. The total contribution of tourism to GDP was 4.4%, 3.8% to employment and 1.5% to investment in 2013”. But the neighbor countries India and Pakistan doing very well in tourism sector, where India’s foreign visitors rate in 2012 is around 6.58millions and Pakistan foreign visitors rate 0.96 million that is more that Bangladesh (World Data Atlas,2015).

2.1.8 Promotional Techniques of tourism in Bangladesh:

You can get rivers, shorelines and even shoreline, archaeological sites, religious places, hills, forests, waterfalls and even tee gardens desirable to remain tourist attractions(Ahamed,2017; Masud,2015). That Sundarbans, famous mosque with the place in Bagerhat and even the medieval Buddhist temples in the country can be universe historical sites (Ahamed,2017,Masud,2015).

Promotion is among the resources associated with advertising blend which means the actual educational conversation with regard to subjecting organization as well as company’s item on the market (Ahamed,2017,Sadi,2017). There are many types of promotional techniques that used by the tourism sector in Bangladesh.

1. Online promotion
2. Promotion through satellite
3. Promotion through agencies
4. Sales promotion
5. Publishing articles about holiday destination in English newspapers.
6. Attract our teenager

Setting up the proper plan for future tourism is the most important fact. Without setting proper plan it is very difficult to reach the goal. So, Bangladesh government and tourism and hospitality management sector have to make clear and concise plan for doing well future in the tourism sector.

2.1.9 Importance of Tourism;

Tourism is one of the most important sectors to increase foreign currency in Bangladesh (Ahamed,2017,Hasan,Ullah and chowdhury,2013). Bangladesh is developing country with huge number of population. Many problems affect Bangladesh economy. One of the most important problems is unemployment problem. Tourism can reduce the unemployment problem through create huge number of job opportunities in this sector. There are many opportunities that are given below:

1. Tourism can create huge number of job opportunities.
2. Tourism helps to increase foreign currency in Bangladesh.
3. Bangladesh can get huge profit from tourism that helps to make better economic condition.
4. Tourism also can help Bangladesh in business purpose.

2.1.10 Tourist places of Bangladesh;

The world largest sandy sea beach- Cox’s bazaar;

Cox’s Bazar is the most attractive tourist spot in Bangladesh. There many sea beach in the world but never exist a beach like Cox’s Bazar. Cox’s Bazar is one of the longest sandy beaches in the world. If anyone start walking in the beach for many hours but still cannot see the end (Ahamed,2017,Chowdhury,2014). Cox’s Bazar is total area is almost 125 Km (nearly 78miles) Ahamed,2017,Chowdhury ,2014).

The Picture has been removed for publication.

Picture 1: Foreign tourists’ presence in Cox’s Bazar

Source: dhakatribune.com(2015)

The world one of the largest mangrove forest- Sundarbans;

The Sundarbans mangrove woodland, among the biggest this kind of jungles on the planet (140, 000 ha), is about the delta from the Ganges, Brahmaputra as well as Meghna streams about these types of associated with Bengal. It’s next to the actual edge associated with India’s Sundarbans Globe History website written within 1987. The site is actually intersected with a complicated system associated with tidal rivers, mudflats as well as little island destinations associated with salt-tolerant mangrove jungles, as well as provides a great instance associated with continuing environmental procedures. The region is famous because of its wide selection associated with fauna, such as 260 bird varieties, the actual Bengal tiger along with other endangered varieties like the dangerous crocodile and also the Indian native python(UNESCO.ORG,2016).

The Picture has been removed for publication.

Picture 2: Kotka Beach in Sundarbans Bangladesh.

Source: deshghuri.com(2017)

Historical Shat Gombui Mosque:

Khan Jahan Ali had been an excellent as well as well-known Muslim saint. He had been the neighborhood leader associated with Khalifabad (present Bagerhat). He had been a good official associated with Bengal Sultan Nasiruddin Mahmud Shah. Khan Jahan Ali constructed the Muslim nest with this surrounding area as well as constructed numerous buildings for that nicely support for those individuals. He created drinking water tanks, mosques and so on. Shat Gambuj Mosque is actually their finest development that is right now a global history (Ahamed,2017,Raihan,2016).

The Picture has been removed for publication.

Picture 3: Shait Gumbad Masjid

Source: worldfortravel.com(2013)

The colorful and lake city- Rangamati;

Rangamati could be the Management Headquarter regarding Rangamati Mountain Region inside the Chittagong Mountain Tracts regarding Bangladesh. Rangamati can be a tiny community amongst the environmentally friendly slopes, lakes and rivers. This is exactly what helps it be any excellent Bangladesh mountain vacation spot. That is recognized as the particular lake Metropolis regarding Bangladesh since this kind of place on the lender with the gorgeous Kaptai Lake. Rangamati Mountain Region could be the greatest region regarding Bangladesh and also 77 kilomilters long from Chittagong. Regarding number of years Rangamati is a huge excellent Bangladesh vacationer vacation spot for the place, beautiful attractiveness, multi-colored tribal folks and also ivory jewellery(banglaview24.com/picnic-spots,2016).

The Picture has been removed for publication.

Picture 4: Rangamati tourist spot

Source: interactivebangladesh.com(2014)

Other Places:

There are many other beautiful and peaceful destinations for vacation. The other places including Chittagong Hill-Tracts, Srimangal, Paharpur, Gaur, Sylhet, Sonargong. All those places are very beautiful place for foreign tourists.

The Picture has been removed for publication.

Picture 5: Nature View of Jaflong

Source: myticketadda.com(2017).

2.2 Research Questions:

By following the literature review and the research’s aims and objectives, the author made the research questions. The question will solved through the data that has been used to the study and discussions of the study.

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Table 1 : Research Questions

2.3 Chapter Summary:

In the literature review we can know the many import definition, issues, promotional techniques related with tourism and tourist place of Bangladesh. In this literature review, there is a detailed analysis of foreign visitors involved with tourism. In the literature review the author observes many articles, published journals, books and previously published reports.

Chapter Three: Methodology

3.0 Introduction;

The process used to collect data for the purpose of making a successful research. The methodology includes publication research, interviews, surveys and other research techniques, and includes both present and historical information. Methodology technique can be defined as the method regarding qualitative and also quantitative (mixed) methods that applied to the field of study.

3.1 Problem Statement:

The descriptive study will find out: what is the future of tourism in Bangladesh? How to attract foreign visitors to choose Bangladesh as holiday destination? To find out all the questions answers the author does a telephone interview and to know the foreign people opinion the author do some surveys from those people who visited Cox’s Bazar.

3.2 Research Philosophy:

Acccording to Saunders and Thornhill, (2007), Research philosophy can be defined as the development of the research background, research knowledge and its nature. The broad framework of the study contains the particular thinking and also comprehension of theories and also practices which can be found in the entire study. Research philosophy can be divided into three parts of realism, positivism and interpretive.

3.3 Source of Data:

In the purpose of research report both secondary and primary data are used. Primary data is gathered through taking interview and doing survey from foreign people who visited Cox’s Bazar. Secondary data gathered through many sources including articles, journals, newspapers, forums, and tourism related websites. How the both data collected from many source that has been discussed in this chapter.

3.3.1 Secondary Data:

Secondary data is the data which is already published in many sources including articles, journals, newspapers, tourism related websites. Secondary data is cheaper and which we can find easily by searching internet, reading newspapers and so on. Secondary data refers that existing data that is used by the previous researchers. The author cannot use any secondary data that has more than 10 years old. . The validity and reliability of secondary data is elaborated in section 3.7 of this chapter. For this research report secondary data is used from articles, previous research reports,journals, and other sources related tourism.

3.3.1.1 Advantages and Disadvantages of Secondary Data;

Advantages of Secondary Data;

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Figure 1: Advantage of Secondary Data

Source: mayankbhatiaahm.com(2010)

Disadvantages of Secondary Data;

1. Maybe data can be inaccurate.
2. Maybe data can be outdated.
3. Used data maybe cannot fulfill the requirements.
4. Data can be bias.

3.3.2 Primary Data:

Primary data is the data that has not been published in any sources. Primary data is collected by the researcher through interviews and surveys. The techniques of collecting data through researcher are called primary data. Primary data collection methods can be quantitative or qualitative. There are many things that idea is taken from secondary sources. For collecting primary data researcher have to take questionnaire survey or make interview questions.

3.3.2.1 Advantages and Disadvantages of Primary Data;

Advantages of Primary Data;

1. Addresses Specific Research Issues: Performing their particular research permits the particular marketing firm to handle concerns certain with their very own circumstance. Primary research was created to acquire the data to the particular marketer desires to realize and also record that in manners in which gain the particular online marketer.
2. Greater Control: Not just particular research allows the actual marketer to pay attention to particular problems, additionally, it allows the actual marketer to possess a higher-level associated with manage more than the way the information is actually gathered.
3. Efficient Spending for Information: Distinct from alternative research when the business person could possibly invest material that’s not important, primary data collections look into complications special into the specific research improves the chances the fact that investigate monies shall be used up properly.
4. Proprietary Information: Information gathered through the marketer utilizing main research is actually their very own and it is usually not really distributed to other people. Therefore, information could be held concealed through rivals as well as possibly provide a good “information advantage” towards the organization which began the primary research.

Disadvantages of Primary Data;

1. Primary data collection may take huge expense than secondary data.
2. Primary data collection takes lots of time.
3. The outcome of the data collection may not acceptable.

3.3.3 Interviews:

According to Chand (2016), “Interview is the widely used (election method. It is a face-to-face interaction between interviewee and interviewer. If handled carefully, it can be a powerful technique in having accurate information of the interviewee otherwise unavailable. At the same time, if the interview is not handled carefully, it can be a source of bias, restricting or distorting the flow ofcommunication”.

3.3.3.1 Advantages and Disadvantages ofInterviews:

Advantage ofInterviews:

1. By taking interview author can easily correct the speech.
2. Relation between interviewee and interviewers developed.
3. Most of the information found by taking interviews
4. Interviews can help the author to collect most of the primary data.
5. Interview is less costly.
6. One of the most important things that interview is flexible.

Disadvantage ofInterviews:

1. Most of the interview process may be incomplete because written test is more important than interview.
2. Most of the interviews process have no record that the discussion about interview.
3. Some of the interview the interviewee and interviewers are less attentive.
4. Some times interview is very disappointing because that interviewer asked interviewee those types of question which is not related to the interview field.
5. Interview is a data collection process so most of the interview depends on interviewer’s efficiency.
6. Generally most of the interview is very expensive.

3.4 Research Strategies:

In the research the author use mixed methods to make the research successful. The research strategies are to make the research successful by attracting foreign visitors to choose Bangladesh as holiday destination.

3.4.1 Data Collection Methods:

Data collection is definitely an essential part associated with any kind of research study. Incorrect data selection makes a difference the outcomes of the research as well as eventually results in broken outcomes. Data collection means of effect assessment differ together the procession. In the one end of the procession tend to be quantitative techniques as well as in the additional finish from the procession tend to be Qualitative means of data collection.

In the research study the author uses both qualitative and quantitative data (mixed method). In this research report the author cannot take only one methods so the author comparison of qualitative and quantitative methods that is mixed methods.

3.5 Data Analysis methods:

For analyzing the research data the author use qualitative and quantitative methods (mixed method). All the data has gathered through taking paper survey and telephone interview.

3.6 Survey Questionnaires’ Participants:

For completing the research study the author takes a survey from the foreign people who visited Cox’s Bazar, Bangladesh. In the survey there is total participants is 25. The authorjust takes the opinion of the survey people for completing the research study.

3.7 Mixed Data Analysis Process:

Mixed Data analysis consists of eight steps. The figure is given below:

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Figure 2: Process of Mixed Data Analysis

Source: Mixed Research: Mixed Method and Mixed Model Research

3.8 Reliability and Validity:

Reliability and validity of research are very crucial and it is very important for the researcher to understand every term from different aspects.

Reliability:

Reliability is the most things for any important research study. The idea of dependability is actually deceptive within qualitative research, if your qualitative research is actually talked about along with dependability like a qualifying criterion; the actual result is quite how the research isn’t any great (Ahamed,2017,Linkon,2016,Stenbacka,2001).

Validity;

For any research the collected data have to be valid, if the data has not valid the research may be inaccurate. In any research study we cannot take any data that is more than ten years old. In other words, validity can be concluded to the researcher that the data is reliable and valid for the purpose of the research study.

3.9 Ethical Consideration;

It is very important to any research study that ethical issues have been considered. Ethical issue can be occurred any steps of the research. According to Creswell, 2009, “Ethical issues can be concerned at any step of the research study and it should be observed and reviewed”. Researchers should consider the ethical issues for prepare the research successfully.

3.10 Project Timeline;

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3.11 Project Budget;

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3.12 Chapter Summary:

The chapter gives overall information about problem statements, research philosophy, research strategies, data collection methods, reliability and validity, ethical consideration, project timeline and project budget. All the methods and other things step by step explained in this chapter.

Chapter Four: Resulte and Discussion:

4.0 Introduction:

The findings will be presented after a further analysis of the data gathered through the interviews conducted and the surveys data that will taken through the foreign visitors who visited Cox’s Bazar. There were 10 M.C.Q types of survey questions.

4.1 Survey Questionnaires Analysis:

The was conducted through the foreign people who visited cox,s Bazar. There were 10 M.C.Q questions.

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In the question number 1 people were asked about their age. Where 40% answered that their age limit is 15-20, 44% is 26-40 and 16% is 41>.

2. Gender.

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In the question number 2 respondent were asked about their gender. Where 60% is male and 40% is female.

3. Nationality.

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In question number 3 people were asked about their nationality. 100% answered that they are Asian.

4. What is your living area?

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In question number 4 all the respondents answered that living area is Asia. Here the author does not find any visitors from other destinations.

5. Occupation.

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In question number 5 the survey respondents are asked about their occupation. 56% answered that occupation is privatejob holder, 12% is businessman, 12% is public service holder and 20% is students.

6. How much you earn every month?

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In question number 6 respondents are asked about their salary. 21 visitors response, 81 % salary is $1000-$10000, 14% salary is $11000-$20000, 5% salary is 21000>

7. What is your main interest to ehoose a holiday destination?

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In question number 4 respondents are asked about their main interest in choose a holiday destination. 80% opinion is natural beauty, 12% relatives and 8% culture.

8. Do you prefer to tour independently?

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In question number 8 respondents are asked about how they prefer tour. 4% answer is No and 96% answer is Yes.

9. What are the challenging problems you face to choose a holiday destination?

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In question number 9 respondents are asked about the problems they face to choose a holiday destinations. 36% answer is price, 8% is language, 28% is service and 28% is safety.

10. Which is your favorite holiday destination in Bangladesh?

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In question number 10 respondents are asked an open ended question. 25 respondents answer that question. Most of the respondents choose Cox’s Bazar as their favorite holiday destination.

4.2 Chapter Summary;

The analysis of survey is only done to know the foreign people opinion and thoughts about tourism. The survey was conducted through the foreign visitors who visited Cox’s Bazar.

Chapter Five: Conclusion and Recommendation:

5.0 Introduction;

The chapter provides the conclusion and recommendations for moving forward with further research. In this chapter the author provides conclusion of the whole research and provide some possible recommendations that should help tourism to get large number of foreign visitors in future.

5.1 Recommendation:

After getting all sort of finding and discussed the conclusion of collected data the author recommends some possible way that should help tourism sector in future for getting foreign visitors. In the tourism sector there are many problems that affect foreign visitors to not choose Bangladesh a holiday destination. First of all the tourism sector have to solve all the issues like political issues, safety issues and other issues that affect tourism sector most. If the tourism sector able to solve the problems that affect tourism then in the foreign visitors mind we can establish a positive image of Bangladesh. There are many promotional techniques that if those techniques apply by the foreign visitors then the tourism sector can get huge benefits from those techniques. Government also has to apply some rules that help the tourism sector in future. There are many promotional techniques like online promotion, sales promotion, publishing interesting articles about our tourist’s places. If the techniques follow step by step then tourism sector can get huge benefits from those techniques. In the author opinion is that if the tourism industry follows online promotional techniques that should help tourism sector to get huge number of foreign visitors.

5.2 Conclusion:

The research conducts with a survey for know the opinion of foreign people about Bangladesh tourism. In the research work all the questions answer is given by doing a survey. Bangladesh is a developing country. For increase foreign currency in Bangladesh tourism is one of the most important sectors. So the tourism industry and government both have to do all sort of possible work that should help to make a better future for Bangladesh tourism.

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Appendix A

Introduction

I am Md. Salauddin Ahamed. I am studying in International University of Business Agriculture and Technology. I am conducting an academic survey for my course Business Research (BUS 301). The survey about: What is the future of Bangladesh tourism? How to attract foreign people to choose Bangladesh as holiday destination?

1. Age

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2. Gender

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3. Nationality

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4. What is your living area?

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5. Occupation

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6. How much you earn every month?

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7. What is your main interest to choose a holiday destination?

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8. Do you prefer to tour independently?

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9. What are the challenging problems you face to choose a holiday destination?

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10. Which is your favorite holiday destination in Bangladesh?

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Thank You

Details

Pages
38
Year
2017
ISBN (Book)
9783668462922
File size
4.1 MB
Language
English
Catalog Number
v359231
Grade
Tags
research Business Tourism Foreign visitors Bangladesh Future Tourism

Author

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Title: What is the future of tourism in Bangladesh? A study on how to attract foreign visitors to choose Bangladesh as a holiday destination