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Table of Contents
List of Tables and Figures
List of abbreviations
1 Introduction
2 Origins of Language
3 Modern Languages and their Importance
4 Language Status and EGIDS Scale
4.1 English
4.2 German
4.3 Modern Standard Arabic
4.4 Basque
4.5 Esperanto
5 Language Mistakes in Marketing
6 Non-verbal Communication
7 Executive Summary
Bibliography
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- Markus Giesecke (Author), 2016, Language as Part of Intercultural Competence. Modern Languages and their Importance, Munich, GRIN Verlag, https://www.grin.com/document/358199
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