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Diffusion of Service Innovation. Innovation patterns of the Netflix and Uber services

Name: Diffusion of Service Innovation. Innovation patterns of the Netflix and Uber services
Price: 17.95 EUR
Availability: InStock
Author: Felix Zappe
ISBN: 978-3-668-43185-0

Research Paper (undergraduate), 2017

30 Pages, Grade: 2,3

Felix Zappe (Author)

Excerpt

Content

Tables, figures and equations

1 Services - Theoretical background 1.1 Services – characteristics and definition 1.2 The service-dominant logic

2 Innovation – Theoretical background 2.1 Innovation term and the traditional innovation process 2.2 Approaches to innovation diffusion 2.3 Service innovation approach to innovation diffusion

3 Examples: The innovations and diffusions of Netflix and Uber

4 Conclusion

References

Appendix

Appendix I – Further explanations on the S-D logic

Appendix II – Product Life Cycle and Hype Cycle

Appendix III – The Bass Model

Appendix IV – The service innovation patterns and roles

Appendix V –Innovation dimensions vs. innovation patterns matrix

Excerpt out of 30 pages

Details

Title: Diffusion of Service Innovation. Innovation patterns of the Netflix and Uber services
College: University of Malta (Edward de Bono Institute)
Course: Adaption and Diffusion of Innovations
Grade: 2,3
Author: Felix Zappe (Author)
Year: 2017
Pages: 30
Catalog Number: V358172
ISBN (eBook): 9783668431843
ISBN (Book): 9783668431850
File size: 7965 KB
Language: English
Keywords: Netflix, Uber, Innovationen, Innovation, Innovationmanagement, service, service innovation, pattern, capabilities

Quote paper: Felix Zappe (Author), 2017, Diffusion of Service Innovation. Innovation patterns of the Netflix and Uber services, Munich, GRIN Verlag, https://www.grin.com/document/358172

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