Leseprobe
Index
1. Introduction
2. Content Marketing
2.1. History and definition of Content Marketing
2.2. Increase of Content Marketing - from “Push-“ to “Pull-Marketing”
2.3. Change of modern values and customer behaviour
2.3.1. Modern Values
2.3.2. Consumers attitude
2.4. Content Marketing as key to success in the modern marketing environment or just another trend?
3. Coca Cola
3.1. History
3.2. Facts and Figures
3.3. “Content 2020”
4. „No Label“ campaign
4.1. Outline
4.2. Analysis
4.2.1. Time and Place
4.2.2. Social Media Airing
4.2.3. Brand recognition
4.2.4. Coca Cola ’ s 70%, 20% and 10% marketing budget rule
4.3. Results
5. Possibility of other companies to follow Coca Cola’s lead
6. Conclusion
List of literature
Appendix
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- Lisa Wiechert (Autor:in), 2016, Content Marketing in the 21st century, München, GRIN Verlag, https://www.grin.com/document/357859
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