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Definition and Market Analysis of the Tesla Motors Model S


Term Paper, 2016

15 Pages, Grade: 1,3


Excerpt


Table of contents

List of figures

1 Introduction

2 The Company Tesla Motors
2.1 Mission & Vision
2.2 The Model S

3 Business Analysis
3.1 External Business Environment
3.1.1 Political
3.1.2 Economical
3.1.3 Social
3.1.4 Technological
3.2 SWOT-Analysis
3.2.1 Strength
3.2.2 Weaknesses
3.2.3 Opportunities
3.2.4 Threats

4 Market Analysis
4.1 Competitive Strategy
4.2 Competitor Analysis
4.3 Customer Analysis

5 Market Positioning and Strategy

6 Conclusions

List of references

Excerpt out of 15 pages

Details

Title
Definition and Market Analysis of the Tesla Motors Model S
College
University of applied sciences, Cologne
Course
Marketing
Grade
1,3
Author
Year
2016
Pages
15
Catalog Number
V356695
ISBN (eBook)
9783668428799
ISBN (Book)
9783668428805
File size
532 KB
Language
English
Keywords
Marketing, Marktanalyse, Wettbewerbsanalyse, Tesla, Model S, Elektroautos, Automobilindustrie, Automotive
Quote paper
Erik Somssich (Author), 2016, Definition and Market Analysis of the Tesla Motors Model S, Munich, GRIN Verlag, https://www.grin.com/document/356695

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