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Tesla Motors Inc. Market Entry Strategy in Germany

Name: Tesla Motors Inc. Market Entry Strategy in Germany
Price: 18.95 EUR
Availability: InStock
Author: Andreas Kauerhof
ISBN: 978-3-668-40731-2

A Corporate Strategy Analysis

Term Paper, 2016

27 Pages, Grade: 1,3

Andreas Kauerhof (Author)

Excerpt

Executive Summary

List of Abbreviations

List of Figures

List of Tables

Table of Contents

1. Introduction
1.1 Problem definition
1.2 Methodology

2. International Market Entry Modes
2.1 Overview
2.2 Advantages and Disadvantages

3. Tesla Motors Inc.
3.1 Tesla Motors – The company
3.2 Financial Situation

4. Corporate Strategy
4.1 Corporate Vision
4.1.1 Build a Sport car
4.1.2 Use that money to build an affordable car
4.1.3 Use that money to build an even more affordable car
4.1.4 Provide zero emission electric power generation options
4.2 Tesla`s Firm Specific Advantages
4.2.1 Electric Vehicle
4.2.2 The Battery
4.2.3 The Infrastructure
4.3 Additional FSAs
4.4 Location Bound FSAs
4.5 Non-Location Bound FSAs

5. Tesla’s Strategy in Germany

6. Conclusion

7. Bibliography

Appendix

Excerpt out of 27 pages

Details

Title: Tesla Motors Inc. Market Entry Strategy in Germany
Subtitle: A Corporate Strategy Analysis
College: University of applied sciences, Munich
Grade: 1,3
Author: Andreas Kauerhof (Author)
Year: 2016
Pages: 27
Catalog Number: V354492
ISBN (eBook): 9783668407305
ISBN (Book): 9783668407312
File size: 12032 KB
Language: English
Keywords: Automotive Industry, Tesla, German Auto Market, Strategic Management, VRIO, Porter Five Forces, Electric Vehicle, Disruptive Innovation, BWL, Strategy, Autonomous Driving, Elon Musk, Corporate Strategy, Vision, International Market Entry, Tesla Master Plan

Quote paper: Andreas Kauerhof (Author), 2016, Tesla Motors Inc. Market Entry Strategy in Germany, Munich, GRIN Verlag, https://www.grin.com/document/354492

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