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Strategic Marketing. A Live Case Study on Amazon Marketing

Scientific Study 2016 16 Pages

Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media

Summary

This paper will evaluate Amazon.com’s marketing strategy in terms of the following statement: „The best marketing strategies are not top down; they are outside in, starting with the customers’ needs and wants.” This assignment will focus on Amazon’s marketing strategy and whether it is an inside-in or an outside-in approach.

Details

Pages
16
Year
2016
ISBN (Book)
9783668392885
File size
562 KB
Language
English
Catalog Number
v352812
Grade
Tags
strategic marketing live case study amazon

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Title: Strategic Marketing. A Live Case Study on Amazon Marketing