Homepage >  Catalog >  Economics - Innovation economics

The Tata Nano. The Analysis of India's innovative automotive industrie


Seminar Paper, 2012

18 Pages, Grade: Ausgezeichnet, 1.0


Excerpt


Table of Contents

1. List of Illustrations

2. Introduction
2.1 The Tata Group
2.2 Disruptive Technology

3. Developing and Marketing Concept
3.1 Product
3.2 Price
3.3 Promotion
3.4 Distribution

4. Failure Analysis
4.1 Product
4.2 Price
4.3 Promotion
4.4 Distribution
4.5 Market

5. Conclusion

6. Bibliography

Excerpt out of 18 pages

Details

Title
The Tata Nano. The Analysis of India's innovative automotive industrie
College
Fachhochschule des bfi Wien GmbH  (Technisches Vertriebsmanagement)
Course
Innovationsmanagement
Grade
Ausgezeichnet, 1.0
Author
Year
2012
Pages
18
Catalog Number
V351849
ISBN (eBook)
9783668379459
ISBN (Book)
9783668379466
File size
561 KB
Language
English
Keywords
Innovationsmanagement, Innovation management, Tata, Tata Nano, Nano, Disruptive innovation, Disruptive technology, Disruptive, Failure analysis, Analysis, Developing concept, Marketing concept, Product, Price, Promotion, Distribution, Economic pyramid, Sustaining technology, Technology, Innovation, Market, Automotive industry, Automotive, Industry, Industeries, India, Production costs, Benchmark, Benchmarking, Tata Motors, Quality, Low costs, Costs, Low-cost, Low-income, Customer, Customers, Business innovation, Business, Emerging markets, Emerging market, Low-end
Quote paper
Eva Verešová (Author), 2012, The Tata Nano. The Analysis of India's innovative automotive industrie, Munich, GRIN Verlag, https://www.grin.com/document/351849

Comments

  • No comments yet.
Look inside the ebook
Title: The Tata Nano. The Analysis of India's innovative automotive industrie


Similar texts


Upload papers

Your term paper / thesis:

- Publication as eBook and book
- High royalties for the sales
- Completely free - with ISBN
- It only takes five minutes
- Every paper finds readers

Publish now - it's free