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Affiliate Marketing as a Strategy for E-Commerce


Term Paper, 2016

20 Pages, Grade: 3,0


Excerpt


TABLE OF CONTENTS

III List of Figures

1 Introduction
1.1 Objective of the paper

2 Affiliate Marketing
2.1 Definition
2.2 Objectives
2.3 Functional principle
2.3.1 Advertisement methods
2.3.2 Commission models
2.4 In-house vs. brokered Affiliate Marketing
2.5 Stakeholders
2.6 Interactions
2.7 Network characteristics
2.8 Value Creation

3 Conclusion

4 References

Excerpt out of 20 pages

Details

Title
Affiliate Marketing as a Strategy for E-Commerce
College
University of Southern Denmark
Grade
3,0
Author
Year
2016
Pages
20
Catalog Number
V351596
ISBN (eBook)
9783668388123
ISBN (Book)
9783668388130
File size
793 KB
Language
English
Keywords
Affiliate Marketing
Quote paper
Philipp Stoebel (Author), 2016, Affiliate Marketing as a Strategy for E-Commerce, Munich, GRIN Verlag, https://www.grin.com/document/351596

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